Wednesday, 15 April 2015

LI Advertising: Has Social Media Led To Poor Grades?

By Rob Sutter


One can make several arguments as to why a college student's grades may falter. A lack of concentration could have something to do with it but the advent of technology, ranging from video games to smartphones, could be looked at as well. What about social media, which has become a mainstay in our lives? This may not have nearly as strong of a connection, which is what experts in LI advertising can not only recognize but shed light on as well.

Iowa State University associate professor Reynol Junco looked at social media and its influence on college students. What was discovered was quite surprising, as I did not realize that there was such a separation between groups in college. The study that Junco carried out, according to a report on Phys.org, showed that while college freshmen struggled, in this regard, there were comparatively fewer problems amongst seniors in that same school. It was an interesting discovery, to say the least.

Junco's study involved a total of 1,600 college students, each of them who were surveyed while both surfing Facebook and conducting schoolwork. It was found that, on average, each freshman spent two hours on Facebook a day while using half of that time to complete schoolwork. Unlike those in higher grade levels, lower grades seemed to be common amongst freshmen. However, I thought that it was extremely interesting to see Facebook activities which were often linked to better marks in class.

Believe it or not, the study determined that certain typical Facebook activities could result in higher college grades. What these activities included were sharing links on Facebook news feeds and checking in with friends on said social network. These are just a few of the potential endeavors which are supported by firms such as fishbat. Seeing as how they can help to elevate or, at the very least, maintain college grades, it's easy to see why those in LI advertising fully support them.

For the most part, college involves work, which is a point that very few can dispute. With that said, I believe that it is important to focus on the utilization of social media and the results it can bring to the table. This is especially true for college students who are able to multitask and, as a result, create work that can earn them high marks. Social media can have a different impact for every college student, so make sure you understand what it'll do for your education, too.




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