Shaklee business owners: It's time to step up your game and learn what it REALLY takes to become a top 2% producer Are you dedicated to climbing to the top of your comp. plan?
If you seek to become a top earner, you need a promotion strategy to implement because you'll run out of friends and family to approach.
It's imperative you master the basics of marketing- like any real business
I've been groomed by 6 and 7-figure income earners who taught me the following strategies we quietly use to build large businesses:
- Incorporate A Variety Of Web Traffic Sources
The Internet is a great place to generate leads for your Shaklee business. In the beginning, it's important you only focus on a single way to generate leads on the internet. Do not try to master multiple methods at the same time. The biggest challenge new people face when they try to promote online is overwhelm.
Once you're generating 10 to 20 leads per day from one strategy, it's time to add another source of traffic. Pay per click, Squidoo, Forums or Youtube are all places where you can generate leads for your Shaklee opportunity.
Begin with a single source of traffic, then diversity by adding other sources of website visitors. If one traffic source declines, you have others to generate leads for your business.
Each traffic source will behave differently. Some traffic sources will yield a lot of sales. Other traffic sources will yield less results. Strengthen your ability to sponsor people into Shaklee regardless the traffic source that drove the prospect to your website.
Eventually, you want a portfolio of different traffic sources, like an investor with a portfolio of different stocks. Diversifying your traffic sources can increase conversion rates while reducing your risk. Create a diverse set of traffic sources, but start with only one source of traffic for your Shaklee opportunity. Otherwise you are likely to get frustrated and overwhelmed.
- Market Like A Real Business
Like any established business, you must market to generate sales. It's amazing how little network marketers in companies like Shaklee are taught about real marketing.
Purchasing leads and business cards, and setting up your company-provided replicated website seems like marketing. A lot of these things feel like they make a difference, but most of these tools do not do much for you. There are a few parts to a marketing strategy:
Target Market: Who is the ideal prospect for your Shaklee business? Existing business owners? People who are in dire need of money? Network marketers are a really attractive target market. They don't need to be convinced about the merits of network marketing. More importantly, network marketers have demonstrated they are willing to actually invest in a business, not just ask about it.
Position Yourself Strategically: Thousands of people are promoting Shaklee. What do you have to offer that's different from everyone else? Define the value you bring to the table that's different form everyone else.
Promote: What's your strategy to attract leads after you run out of people you know to introduce to Shaklee? Use a proven online marketing system that teaches strategies to generate leads online.
Follow Up Strategy: After you generate a lead, what will you do to follow up? Use both live phone calls and automated emails to handle follow up.
- Be A Magnetic Sponsor
A magnetic sponsor in Shaklee is someone who attracts prospects to them. In contrast, network marketers in companies such as Shaklee usually taught to chase prospects. It's important you establish credibility with prospects in order to be consider magnetic. You must show prospects that you can teach them how to absolutely thrive in their Shaklee businesses.
The best way to enhance your credibility is to be a teacher. Develop and promote helpful instructional content. The second tactic is building a list. Each piece of content should entice prospects to enter their name and email into a form on your website in exchange for more instructional content.
The third strategy is to build up a following. As a magnetic sponsor in Shaklee, you can attract a raving and loyal fan base. The people who are your followers are the people who plug in and consume your content pretty much every day. Your followers are the people most likely to pull out a credit card and buy something you're selling. Creating trust is the fourth tactic. Never over-promise or distort the truth. Teach useful skills. market every day with valuable content. Do not be infrequent in your communications. When you do these four tactics, people will literally call, email and approach you to buy stuff from you.
If you seek to become a top earner, you need a promotion strategy to implement because you'll run out of friends and family to approach.
It's imperative you master the basics of marketing- like any real business
I've been groomed by 6 and 7-figure income earners who taught me the following strategies we quietly use to build large businesses:
- Incorporate A Variety Of Web Traffic Sources
The Internet is a great place to generate leads for your Shaklee business. In the beginning, it's important you only focus on a single way to generate leads on the internet. Do not try to master multiple methods at the same time. The biggest challenge new people face when they try to promote online is overwhelm.
Once you're generating 10 to 20 leads per day from one strategy, it's time to add another source of traffic. Pay per click, Squidoo, Forums or Youtube are all places where you can generate leads for your Shaklee opportunity.
Begin with a single source of traffic, then diversity by adding other sources of website visitors. If one traffic source declines, you have others to generate leads for your business.
Each traffic source will behave differently. Some traffic sources will yield a lot of sales. Other traffic sources will yield less results. Strengthen your ability to sponsor people into Shaklee regardless the traffic source that drove the prospect to your website.
Eventually, you want a portfolio of different traffic sources, like an investor with a portfolio of different stocks. Diversifying your traffic sources can increase conversion rates while reducing your risk. Create a diverse set of traffic sources, but start with only one source of traffic for your Shaklee opportunity. Otherwise you are likely to get frustrated and overwhelmed.
- Market Like A Real Business
Like any established business, you must market to generate sales. It's amazing how little network marketers in companies like Shaklee are taught about real marketing.
Purchasing leads and business cards, and setting up your company-provided replicated website seems like marketing. A lot of these things feel like they make a difference, but most of these tools do not do much for you. There are a few parts to a marketing strategy:
Target Market: Who is the ideal prospect for your Shaklee business? Existing business owners? People who are in dire need of money? Network marketers are a really attractive target market. They don't need to be convinced about the merits of network marketing. More importantly, network marketers have demonstrated they are willing to actually invest in a business, not just ask about it.
Position Yourself Strategically: Thousands of people are promoting Shaklee. What do you have to offer that's different from everyone else? Define the value you bring to the table that's different form everyone else.
Promote: What's your strategy to attract leads after you run out of people you know to introduce to Shaklee? Use a proven online marketing system that teaches strategies to generate leads online.
Follow Up Strategy: After you generate a lead, what will you do to follow up? Use both live phone calls and automated emails to handle follow up.
- Be A Magnetic Sponsor
A magnetic sponsor in Shaklee is someone who attracts prospects to them. In contrast, network marketers in companies such as Shaklee usually taught to chase prospects. It's important you establish credibility with prospects in order to be consider magnetic. You must show prospects that you can teach them how to absolutely thrive in their Shaklee businesses.
The best way to enhance your credibility is to be a teacher. Develop and promote helpful instructional content. The second tactic is building a list. Each piece of content should entice prospects to enter their name and email into a form on your website in exchange for more instructional content.
The third strategy is to build up a following. As a magnetic sponsor in Shaklee, you can attract a raving and loyal fan base. The people who are your followers are the people who plug in and consume your content pretty much every day. Your followers are the people most likely to pull out a credit card and buy something you're selling. Creating trust is the fourth tactic. Never over-promise or distort the truth. Teach useful skills. market every day with valuable content. Do not be infrequent in your communications. When you do these four tactics, people will literally call, email and approach you to buy stuff from you.
About the Author:
Ricardo Interpemian has educated thousands of business owners how to grow businesses like Shaklee.
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