Saturday, 21 June 2014

3 Strong App Qualities By Online Marketing Companies

By Robbie Sutter


When it comes to business, in general, it goes without saying that there is more of a focus on apps than just about anything else. People rely on mobile tech, whether it is in terms of tablets or the more commonly utilized smartphones that everyone seems to have these days. Apps are easy to use and their functionality is without question. However, online marketing companies understand that apps must be designed smartly and here are 3 qualities to take into account.

It's apparent that various online marketing companies will be able to support the idea of smart aesthetics but what do these entail? Many of the qualities that firms such as fishbat will be able to tell you about range from colors to navigational abilities. To put it simply, apps should be designed with the audience in mind. They should be simple enough to use and if they are not terribly overwhelming to one's senses, they will be that much more recommended as well.

Just as important as the appearance, though, is how easily the app in question will be able to work across various devices. For example, it goes without saying that a particular app will look different on an iPhone compared to how it will be presented on a Samsung Galaxy device. App designers of the highest caliber are smart, though, since they're able to account for all potential devices. In order for your own app to stand out, it has to be consistent throughout different platforms.

Of course, in order for apps to remain on mobile devices in the long term, there should be reasons to do so. Fortunately, app developers are able to understand that user retention is just as crucial as the number of downloads seen. If you are in charge of a well-known eatery, how can you design your app so that customers will keep it on their phones? It would not be out of the question to add special offers to the mix. For example, if you bring exclusive coupons that can only be used during certain periods of time, maybe the app they're attached to will stand out that much more.

In order to build the best app possible, I am of the opinion that these features are some of the most important. You want to make sure that you consider various aspects of the app design process and these are just a few of the most important features to consider. It goes without saying that your app should function well but will it be downloaded if its appearance isn't up to snuff? Factors like these go into making the kind of app that everyone will want to make use out of.




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